Red Note App Posting Guide: What to Do and What to Avoid for a Successful Experience

Are you ready to dive into the world of Red Note (Xiaohongshu) but worried about making mistakes that could get you banned? With its unique set of rules and regulations, Red Note is not your typical social media platform. Whether you’re a newbie or a seasoned user, understanding what to post and what to avoid is crucial for maintaining a successful account. In this article, we’ll break down the do’s and don’ts of posting on Red Note, ensuring you stay on the right side of the platform’s guidelines.

What to Be Careful About When Posting on Red Note

1. Avoid Sharing External Links or QR Codes
   Red Note has strict rules against sharing external links, QR codes, or contact details. This includes links to websites, social media profiles, or any form of external promotion. While you can mention external platforms broadly (e.g., “Here are my top 5 language learning apps”), you cannot directly encourage users to click on links or use referral codes.
2. No Commercial Content Without a Business Account
   If you’re planning to post commercial or sponsored content, make sure you have a business account. Posting promotional content without the proper account type can lead to restrictions or even a ban. This includes sponsored posts that haven’t been approved through official channels.
3. Steer Clear of Fake Engagement Tactics
   Red Note prohibits any form of fake engagement, such as offering incentives for likes, comments, or follows. For example, posts like “Comment your favorite book, and I’ll send one of you a free copy!” are a big no-no. The platform values authentic engagement over manipulative tactics.
4. Avoid Politically Sensitive Content
   Given that Red Note is a Chinese platform, it’s essential to avoid posting politically sensitive content. This includes any discussions or opinions related to politics, as well as content that could be seen as controversial or offensive.
5. No Drugs, Guns, Violence, or Adult Content
   Red Note adheres to strict Chinese laws regarding content. Posts involving drugs, guns, violence, adult content, or gambling are strictly prohibited. Always keep your content family-friendly and within legal boundaries.
6. Respect Copyright Laws
   Posting copyrighted material or content stolen from other creators is a surefire way to get into trouble. If you’re using music, video clips, or other media, make sure you have the proper rights or use the platform’s built-in audio and music library to avoid copyright issues.

Things to Be Cautious About

1. Giving Personal Advice in Health or Finance
   If your niche involves health or finance, be cautious about giving direct advice. Red Note discourages users from providing personal health or financial recommendations, as this could lead to misinformation or legal issues.
2. Mentioning External Websites or Apps
   While you can mention external platforms in a general sense, avoid being too promotional. For example, saying “Here are my top 5 language learning apps” is fine, but directly telling users to download a specific app with your referral code is not.
3. Borderline Commercial Content
   Even if you’re not directly promoting a product or service, be mindful of how your content might be perceived. Posts that could be interpreted as promotional (e.g., mentioning a product you use or a service you offer) might get flagged if they appear too frequently.

Final Thoughts

Navigating Red Note’s rules and regulations can be tricky, but with the right approach, you can build a successful and engaging presence on the platform. Always double-check your content to ensure it aligns with Red Note’s guidelines, and avoid anything that could be seen as controversial or promotional without proper authorization.

If you’re looking to dive deeper into Red Note strategies, check out our full playlist on mastering the platform, including tips on understanding the algorithm, boosting engagement, and monetizing your content. Happy posting!